March 31, 2014

Fashion Design Project – Future Feminine Trend For Whistles

I have never posted my work on here before, so I thought that seen as though I have just recieved my work back and got my feedback, I might as well! For this project I chose to design for Whistles, and the S/S 2014 trend that I chose to follow was ‘Future Feminine’. To be honest, this has been one of my favourite projects to date, it has a very ‘me’ feel to it and I absolutely adore Whistles – if only I could afford to shop there! The trend focused on geometric shapes, sculpture, florals and pastels, as well as sheer layers and origami like structures. I thought it would be quite nice to share something different with you, so you get to have a look at what I do at uni, and what kind of things go into creating a collection. The flat drawings are the technical drawings, that along with all the annotation and fabric samples would be sent off to the factories in the industry. And the illustrations show what kind of look the garments will have as a collection!

Thankyou for reading,


Laura Frances Heitzman

Part time designer and illustrator and full time traveller. Thanks so much for stopping by. If you want to find out more about me visit my about me page :) Laura x

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